Spiderman 2 ad's on bases in Major League games? Is this going too far?
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posted05/07/2004 04:24 PM (UTC)by
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Blade-Tsung
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04/01/2003 05:27 AM (UTC)
SportsIllustrated.com

Spider-Man is coming to a base near you.

Ads for Spider-Man 2 will be placed atop bases at major league ballparks during games from June 11-13 as part of a promotion announced Wednesday.

The move is the latest push by baseball to increase its marketing to younger fans -- and make money along the way.

"I guess it's inevitable, but it's sad," said Fay Vincent, a former baseball commissioner and former president of Columbia Pictures, which is releasing the movie. "I'm old-fashioned. I'm a romanticist. I think the bases should be protected from this."

The Spider-Man promotion has been in the works for more than a year and will include ad buys and ballpark events, such as giving masks to fans, said Jacqueline Parkes, baseball's senior vice president for marketing and advertising. The ads, about 4 inches long, won't appear on home plates.

The announcement of the promotion, first reported Wednesday by The Wall Street Journal, comes a week after jockeys at the Kentucky Derby won the right to wear ads on their uniforms.

Spider-Man opens June 30, and the weekend in early June was picked because it is during interleague play, which draws higher attendance than usual.

"We need to reach out to a younger demographic to bring them to the ballpark," Parkes said. "They are looking for nontraditional breakthrough ways to convey 'Spider-Man' messaging. ... It's the future of how we generate excitement inside the stadium and about the game itself."

Baseball will receive about $3.6 million in a deal negotiated by Major League Baseball Properties with Marvel Studios and Columbia Pictures, a division of Sony Inc., a high-ranking baseball executive said on condition of anonymity.

The New York Yankees and Boston Red Sox will get more than $100,000 each, one team executive said, also on condition of anonymity. Most other 13 teams that are home that weekend will get about $50,000 apiece, the executive said.

Parkes said the amount a team receives depends on the level of its participation. Geoffrey Ammer, president of marketing for the Columbia TriStar Motion Picture Group, was not immediately available for comment, spokesman Steve Elzer said.

Ralph Nader, a presidential candidate and consumer advocate, criticized the deal. He wrote Tuesday to baseball commissioner Bud Selig, denouncing the decision to have ads on uniforms during the season-opening series in March between the Yankees and Tampa Bay in Tokyo.

"It's gotten beyond grotesque," Nader said. "The fans have to revolt here. Otherwise, they'll be looking at advertisements between advertisements."

In separate promotions, the bases also will feature pink ribbons Sunday as part of a Mother's Day promotion to raise breast-cancer awareness, and they will have blue ribbons on Father's Day, June 20, to raise prostate-cancer awareness.




Do you think this is going a bit far?? Or do you think this is a cool/smart idea??

Me personally, I'm a purist at heart and I don't want the game to change anymore. Look at the field names. Here, we went from Three Rivers Stadium to PNC Park. PNC is a huge bank here. We also added 'Heinz Field', you can guess who 'bought' the rights to that one. Most of the stadiums used in the world of pro sports are named after banks and corporations. The fields themselves are littered with ad's and commercials. Pepsi is 4 bucks, beer is 5.50 for a pony bottle. Hot dogs 3 bucks, good sandwich will run you about 8. Oh don't forget about 12 to park for the 3 hours you will be there.

This is not how the game was intended, nor any game for that matter.
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DRFATALITY
05/06/2004 01:56 AM (UTC)
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Those ads are going to get dirty after the game is over so no one will see them.By the way the summer movies coming out this year look amazing.Im looking foward to Spider Man 2 and Shrek 2(Im 14 and I enjoyed Shrek, so what?)
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manny86
05/06/2004 01:56 AM (UTC)
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What can you expect when you live in a world full of money hungry people?
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NeedlesKane
05/06/2004 02:40 AM (UTC)
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Why would that be "going to far"? So what if there are pictures of Spider Man 2 on billboards? Doesn't bother me at all, I don't even consider it. Pretty cool,...I guess?
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Blade-Tsung
05/06/2004 02:58 AM (UTC)
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Needleskane Wrote:
Why would that be "going to far"? So what if there are pictures of Spider Man 2 on billboards? Doesn't bother me at all, I don't even consider it. Pretty cool,...I guess?


Billboards are fine, great in fact. Second base, however, isn't.
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ShingoEX
05/06/2004 03:12 AM (UTC)
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It was getting bad when they started shwoing aqctual COMMERCIALS before movies at the theater - not trailers for other movies, but COMMERCIALS!. I paid my $7.00 so I wouldn't have to put up with this crap! WTF??????
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Sub-ZeroMasta
05/06/2004 03:20 AM (UTC)
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I just got my A Rod jersey with a Spiderman2 patch on the sleeve today.

What the fuck are they thinking. Im all for having billboards with ads on them if it helps pay for the park and whatnot so my ticket price wont be skyhigh (yea right). But for the love of baseball, Spiderman on the bases?? Are they that hard up for money? Of course they are but that is not the way to make money. It totally disgraces the game of baseball for me. Cut players salaries before I see Bonds sliding into Kirsten Dunst's face.
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SkeletonofSociety
05/06/2004 04:07 AM (UTC)
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sub-zeromasta Wrote:
I just got my A Rod jersey with a Spiderman2 patch on the sleeve today.



Are you serious?? That's fuckin weak!!! Bahh, the game is just getting worse and worse. And now you're gonna have that jersery for a while, and long after the movie is out of theaters that patch is still gonna be there. As for the bases thing, at first it seemed like a cool gimmick, but now it just looks way too commercial. And what exactly are they going to use the money for?? Well it's definatly not to give the fans some slack seeing as how anything in ballpark worth buying still costs an arm and a leg. But don't worry, they'll just slap on a Spider-man logo to try and make up for it......This sucks.
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Jimbo
05/06/2004 04:17 AM (UTC)
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I thought Baseball was already only for the money? confused Could have fooled me. I just love it when players bitch because "they aren't getting enough millions to swing a wooden bat and catch baseballs." The game is rubbish.
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Kabal20
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05/06/2004 05:19 AM (UTC)
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Jimbo Wrote:
I thought Baseball was already only for the money? Could have fooled me. I just love it when players bitch because "they aren't getting enough millions to swing a wooden bat and catch baseballs." The game is rubbish.


Football is 10 times worse, with stuck up players who think there something just cause they came from the hood, or projects. A frind of my brother works for a limo service, and was driving one of the New England Patriots players (I forget which one it was, think it was either McGinest, Harison, or Seymore. one of them for sure though) back to his house. For one he didn't even tip my brothers friend the limo drive, but what made it worse was he was on the phone the whole time arguing with someone about how someone wasn't going to touch, ro get near his $4 million liquid, and stuff. Common now. Sports players are that loaded, and beside whining about how they don't make enough, they charge fans for autographs because they think there the shit, and can't even throw a limo drive $10. Common. There little fucking bitches. Get rid of the players unions, and see how much there attitude improves. It works in wrestling.
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Sub-ZeroMasta
05/06/2004 01:00 PM (UTC)
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LOL are YOU serious? Of course im not. Look at the rest of the post. The jersey thing was in reference to this: "Ralph Nader, a presidential candidate and consumer advocate, criticized the deal. He wrote Tuesday to baseball commissioner Bud Selig, denouncing the decision to have ads on uniforms during the season-opening series in March between the Yankees and Tampa Bay in Tokyo."
skeletonofsociety Wrote:

sub-zeromasta Wrote:
I just got my A Rod jersey with a Spiderman2 patch on the sleeve today.



Are you serious?? That's fuckin weak!!! Bahh, the game is just getting worse and worse. And now you're gonna have that jersery for a while, and long after the movie is out of theaters that patch is still gonna be there. As for the bases thing, at first it seemed like a cool gimmick, but now it just looks way too commercial. And what exactly are they going to use the money for?? Well it's definatly not to give the fans some slack seeing as how anything in ballpark worth buying still costs an arm and a leg. But don't worry, they'll just slap on a Spider-man logo to try and make up for it......This sucks.

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Blade-Tsung
05/06/2004 02:56 PM (UTC)
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DrFatality - They dust off the bases after each 3 outs or more, as needed. Especially with those ad's on the bases, I'm sure they (umpires) have been told to keep them clean.

manny86 - Very true

ShingoEX - Yea I feel that. I remember the first time I saw that, I was at the movies and here comes an Oreo ad!? I was like 'wtf?!!?'

I think it's only a matter of time before the seats in the movie theater start getting decorated with ad's from movie/food companies.

sub-zeromasta - lol yea, I'm surprised they haven't turned the actual baseballs into 'web shots' to look like the web 'balls' Spiderman shoots.

skeletonofsociety - Agreed. They do all this madness for revenue, meanwhile it still costs 5.50 for a pony bottle of Rolling Rock!!! WTF!?! If I wanted to get ripped off for money I'd go to the titty bar or get a hooker.

Jimbo - I think that's all sports, honestly. I really like college sports tho, cause at least you can see the will and desire on the faces of the players. They need to play good to make the money, and they need to win the games, and I think they do play just as hard if not harder then pro's.

Kabal20 - lol @ it worked in wrestling, and you're right. You're gonna have that in all sports tho, some guys are dicks, some are cool. Just like the people you meet in everyday life. I've met some pro athletes that have been very cool, and a few that aren't.

sub-zeromasta - I have Spiderman boxers... wink
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Jimbo
05/06/2004 04:13 PM (UTC)
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Well, I wasn't necessarily flaming Baseball soley. Aren't their players the highest paid though? And in my opinion, they don't do shit for their money. Stand in a field, catch a ball if it comes your way, throw it to 2nd base, make $15.5 million. Just doesn't add up. But like you guys also said, all sports are victims to money whores. Blade made a good point though by stating the college players thing. Next to high school students in sports, they are the "purest" players to the games. They play the way the game was meant to be played. Not to sell some league endorsed products.
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DRFATALITY
05/06/2004 11:52 PM (UTC)
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blade-tsung Wrote:
DrFatality - They dust off the bases after each 3 outs or more, as needed. Especially with those ad's on the bases, I'm sure they (umpires) have been told to keep them clean.




No big deal though.It's not like your looking at the bases through the whole game.
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MrSchpfmut
05/07/2004 04:24 PM (UTC)
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Baseball commisioner Bud Selig listens to members of an online mortal kombat site and overturns the spider man promotions!!!!

heh, well not exactly, but the front page of the Chicago Tribune Sports section did have an article about how dumb this would actually be and Bud has decided to not follow through with the "bases as billboards" idea.

WooHoo!
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