I have been doing this for a couple years now and have been quite successful. DreemerNJ and myself have put out 8 full length combo videos in attempt to catch people's eye, our site hosts lots of match videos, we post info on upcoming tournaments in the tristate area and on Kaillera. I have on countless sites relentlessly posted UMK3 competitive propoganda and have stirred up a lot of players from around the world to come out of the woodwork. Also, look at the online match making thread stickied at the top of this forum and see how many people there are who play online in the first post, that's not even all of them either.